Content marketing helps your business grow now exponentially via social media and various online media platforms. It is how you can break through the noise to get found online. Content has always been king and creating a successful marketing strategy is measured by the engagement plus sales received.
However, entrepreneurs sometimes get stuck on creating quality content that helps them stay relevant. So, here are five ways to use content marketing to interact with your audience.
Content marketing Edu-tains
Yes, I know it’s not in the dictionary, but it is a term used for marketing purposes. More people will see your content when it educates and entertains because it will get shared. Explaining the benefits of your products and services helps potential customers try before they buy. When you help others achieve their goals or give them the desired experience, they are more likely to return for more information and to purchase. Short videos, images with informative captions are useful to get noticed online.
Content builds Community
Social media is the place to distribute your content and find your audience. Before the sales, the work is to build a community around your product and service.
[bctt tweet=”Marketing best practices is that consumers need to see your brand at least 7 times before making a purchase.”]Your content marketing is more than posting an image, or a demo video, it is about sharing the story that led you to create it. If you have created hair products, what was the reason? There is a reason that you have an online business. Share your story because it helps you connect with your audience.
The content shows your Unique Selling Proposition.
Entrepreneurs can fail to launch a product because they feel they do not have a signature talent to get found online. It does not matter what your personality type, you can use online marketing to connect with people. Extroverts and introverts can use online marketing platforms to make real connections that convert into sales and business relationships.
[bctt tweet=”Release the fear of online marketing by speaking your truth.”]Speaking your truth can become controversial, so be aware the others may voice their opinion also. If you have a sensitive nature, this may not be the strategy for you.
Your audience comments help you achieve sales.
Content marketing helps you learn more about your audience and this increases sales. Pay close to analytics because that is how you will know what content to keep creating. When contacts take time to comment, it is proof you have piqued their interest. Now it’s time to create more of that content, so they will return to your page.
Promote content on different media channels
Once you start receiving engagement and sales, it is now time to buy ads to expand your reach finding more people that want your offer. In short, the reasons major companies advertise are the same reasons entrepreneurs should too – make more money online.
To clarify, businesses advertise to keep their product in front of the people that want to buy from them. Content marketing helps you build a community of loyal customers that will result in recurring sales connecting with your brand’s message. Start educating and building community for your product/service using the How to Get Found Online Guide here.