Most times we feel excited when starting to use online business marketing tools promoting our products and services. But that feeling can quickly change once we do not receive the return we expected. Or worse, we do not receive any interaction at all. No business activity for months can lead us to doubt ourselves and feel lost.
[bctt tweet=”The silence when doing online marketing most times mean it’s time to change your strategy but not give up.”]The silence can mean that you are:
- On a platform where most of your audience does not spend their time
- You are not using the right strategies on the platform to get found
- Your message is not connecting to your audience
- You are inconsistent and have not built a community for your product or service
To keep doing the same online marketing activities that are not yielding a return of new followers is like beating something dead. It’s Pointless.
Surprisingly Online Business Marketing Tools Can Hurt Sales
The common practice of marketing is to tell everyone we know about our new business. So, we invite family and friends telling them about our new venture. This marketing action does not always turn out to be encouraging or a profitable experience.
However, the best thing about online marketing tools right now is that they can help you find your audience, but only when you used them the right way.
[bctt tweet=”Online marketing tools hurt sales when you keep using them the wrong way.”]If you are a speaker, that is not using marketing tools in a way that gives potential customers the experience of your talks, then you are using the tools erroneously.
You can build a successful online business using the marketing tools and strategies in a way that will connect you to your audience. For example, Facebook is showing in its advertisements that Facebook groups are performing well. Participating in like-minded Facebook groups or creating one connected to your Facebook Business Page is a way to get in front of your audience.
Conclusion
Marketing is about being a resource or solution for your customer’s needs and wants. Online marketing is making connections with customers for them to believe enough in your offer that they buy from you.
Whatever the offer, it has to get in front of people that have shown an interest for that product/service to make sales. Are you using online business marketing tools correctly? For help, use the How to Reach New Customers Online eBook here.