Entrepreneurs have an opportunity which is to livestream and captivate huge audiences for free. Right now there are five livestreaming platforms giving you access to millions of people.
The five livestream platforms are:
- Facebook Live
- Periscope (which can be accessed through Twitter)
- Instagram stories
- Snapchat (known for its young audiences)
- Vimeo (paid streaming)
In this post, I am going to talk about the top 3 livestream medias which are:
- Facebook Live
- Periscope
Facebook Live
Facebook has the largest amount of users so the platform has the capability to give you the widest reach. They also enable livestreamers to choose an audience, which is great for marketing purposes. But remember, Facebook’s algorithms are still effective so you will have to work for an audience. Make sure you encourage people to share your livestreams on their timelines.
You now see organizations, authors and church services streaming weekly on Facebook Live. And you can too have your own weekly telecast. Livestream is also an opportunity for entrepreneurs, especially Coaches to teach in their Facebook groups. If you are unsure about what to say in your livestream to get content ideas.
Periscope
Periscope actually made this livestreaming technology available first and now Twitter allows users to access Periscope from your profile. However, double check that your location stays off.
When Periscope started it was advised to scope 10 to 20 minutes. Now people give hour educational scopes and have large audiences. So designate as much time as needed to communicate your message.
Another important thing to remember here is that Periscope is still reported to having only 10 million users so be sure to post your scope on Twitter and always ask viewers to share it on their profiles.
Bring your notecards and prepare to educate, entertain and share. Once people understand the knowledge you share from your field, they will show up for your live and replay scopes. You can even record and download this content to repurpose it on other platforms.
In fact, it is important to keep a copy of all your livestreams because online marketing platforms change daily and you want to keep control of your content. For help repurposing your content and building relationships with viewers.
Instagram Stories
Instagram’s live video disappears after viewing, making it exclusive content. So if you want your content to be available for a short amount of time – post it there. This is the perfect place for your how to and behind-the-scenes videos.
Think of these livestream platforms as an opportunity for people to get to know you. Remember, people do business with whom they feel they can know, like and trust. The more opportunity you give people to get to know you, the faster they will start active listening to what you say and come to you when they need help.