Category: product launches

Online marketing tools can help entrepreneurs know when to do a live or virtual new product launch. New Internet marketers have more information to make better decisions on how and when to roll out a new product launch. Today, I am going to talk about choosing when to offer a live or virtual event for established business owners. The first point I want to make is that this content is for established business owners. Meaning, if you are a new business owner, read my blog post where I talk about the lead magnet for a new product launch process. Once you have been in business six months to one year and generating income, it is time to evaluate what is the best way to roll out your second product. [bctt tweet="Remember, your first new product launch is usually to help...

  Every new product launch is specific – there is no one size fits all. However, there are best practices to use when announcing your products. Here are some acceptable timelines to consider when launching lead magnet, nominal fee products, and book launches. Lead Magnet Products Lead magnet products are used to: build your email list show your expertise use it to lead into an upsell People are slower to give their email addresses now because of spam and message overload. The way to get email addresses are to give them a product that will: include a valuable piece of information that solves a problem easy and quick to implement – can’t be complicated Subscribers can see the results and will want more These new product launches do not need a schedule. When your product is ready, promote it. EVERYWHERE!...