Entrepreneurs and company executive sometimes, do not realize website maintenance plans positively help make sales.
But they do, and I will explain how here.
Websites are an online real estate, and they include a maintenance responsibility. It is the same as maintaining a brick and mortar business. Just as customers want to enter a welcoming environment in a physical building, it is important to make the user experience on your website is welcoming and current.
It’s easy to feel that once you publish your website, you check that task off your to-do list as complete.
Not quite!
[bctt tweet=”Once the website is live you have to create maintenance plans, so your site works FOR you.”]The primary reasons to maintain a site is to:
- ensure the user-experience is inviting and easy
- have fresh content regularly so visitors will want to return increasing traffic
- comply with the Internet standards
The other significant reason for website maintenance plans is to make sales. We hear in the online space, “make money in your sleep.”
Warren Buffet is even quoted saying “If you don’t find a way to make money while you sleep, you will work until you die.”
In order for you to experience [making money while you sleep], your website has to be user-friendly. You can’t have outdated content because you will miss the opportunity to make a sale with website visitors.
[bctt tweet=”You also need a website maintenance plan ensuring your website is using the current best practices.”]Several years ago, one webform in the left or right column on a website was enough. Now, the online marketing best practice is to have an invitation to subscribe to your email list several places on your website.
You are even encouraged now to have a pop-up as a reminder to capture that lead before they go.
If you are not checking your website and you do not have a team member that is managing the site, you are leaving money on the table.
Yes, it is like you are talking the customer out of the sale.
Lastly, I advise you to secure a website maintenance plan to comply with the Internet standards.
Most recently, blogs and social media had lots of content about the General Data Protection Regulation (GDPR). Now, I know most people did not have time to read the information coming at them (my clients did not). But, if you have a website that is capturing email addresses and making sales (especially from European customers), then you need to have a privacy policy that explains how you use the information you capture on your site.
[bctt tweet=”Website maintenance plans are a necessity, not an option.”]If you are in need of
- updating your site to the current Internet standards or
- help to manage your website’s maintenance plans,
click this link for more information.
We can discuss the ways to make sure website visitors feel welcome and engaged to stay on your site long enough to see your offers.