Marketing your blog means that you are repurposing your content on various platforms so your audience can find you.

Yep, that is the answer. Now let me tell what it does that makes it such an important marketing strategy.

Content Repurposing Workflow Creates a Routine

Marketing your blog by repurposing your content creates a routine. Online marketing is still considered a relatively new space and being new means there is no dominant path. Often people will sit to their computers or look at their phones feeling lost on what to post.

[bctt tweet=”However, the feeling of confusion dissolves when you have repurposing content in your marketing plan.”]

Content takes time to develop. You can easily invest 2 hours or more creating content. This is especially true if you are creating videos. After the content is created, the repurposing workflow enables you to know what to post on social media, say in your livestreams and offer in your content.

Repurposing Content Routine Clears Confusion

Content repurposing workflow not only creates a routine but it will save time. When marketing your blog strategy includes repurposing your content it avoids confusion because you know what you are posting on each platform.

[bctt tweet=”Knowing what you to say in posts helps you to move time efficiently completing your marketing tasks.”]

Your strategy will also include creating templates ready for email or messages that you receive regarding your products and services from new connections. Repurposing content on various platforms and templates helps you respond faster increasing your opportunities to serve others with your products and services.

Clarity Brings Sales and Success

Lastly, the routine of repurposing your content brings sales. In online marketing and social media content is King, but as Mari Smith says, “…engagement is Queen, and she rules the house.”

When your marketing message is clear, people are able to understand then ask questions to decide if it is the right product or service for them. Comments and messages from social media connections increase your opportunity to make sales.

Also, when your content includes the right keywords most clients will be able to decide quickly if your product/service will help them and click the buy now button faster.

[bctt tweet=”Remember “preparation plus opportunity equals success””]

Focus your content creation on providing answers. For example, I explained that marketing your blog means repurposing your content on various platforms to make sales. Now, if you are already marketing your blog, but still are not getting engagement, click on this link for a marketing strategy session. We can make some changes enabling repurposing your content strategy to yield improved results for you.

Bonus: Here is an example of repurposing content. I created this clip from my Facebook live this week and shared it with some of my LinkedIn connections.