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Category: Social Media Marketing

Big Money’s in Mobile Marketing Solutions for Valentine’s Day
February 5, 2020
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| Mobile Marketing
mobile phone image, mobile marketing solutions

February has the love and Black History Month in the United States, so it’s the perfect time to use mobile marketing solutions. Online sales statics project jewelry sales will reach 21 billion this year plus the traditional candy, flowers, bears, and dinner sales. Your job is to cut through the consistent marketing messages on the television, free phone apps, and in stores. So, for entrepreneurs and small businesses to increase visibility you must be where most of your audience spends their time. [bctt tweet="Most people have mobile phones with texting, and this can be your way of reaching them."]

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What Is the Advantage of a Twitter Marketing Strategy?
January 29, 2020
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| Social Media Marketing
Game pieces spelling Twitter, twitter marketing strategy

Having a Twitter marketing strategy is an example of why you don’t have to be everywhere to get results with online marketing. All the social networks have their niche, and Twitter’s social media marketing strategy specialty is being the platform of current events. Bloggers, specifically entertainment and political blog writers, create commentary based on what’s happening now. So, if your industry is regularly in the news, Twitter is a great place to syndicate your content first. [bctt tweet="The best platform to participate in trending topics is Twitter."] Twitter Marketing Strategy In addition to adding Twitter in your marketing strategy for real-time conversations, it’s also the platform to repurpose your content. Facebook frowns on using third-party scheduling tools, and URLs are not clickable in Instagram (IG) captions. However, you can use scheduling tools like Hootsuite and TweetDeck to schedule your posts...

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How Are You Networking With People on Linkedin?
May 1, 2018
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| Social Media Marketing
LinkedIn image

LinkedIn can easily be compared to a live networking event when talking about the process of building relationships. Most of the time you are advised to not sell at a networking meeting; instead, build relationships and see if an opportunity reveals itself. However, being an entrepreneur with a family does not give you much time for a coffee meeting ‘to see’ if a business exchange will develop. Time is a precious intangible item that we cannot get back. Rarely are we in the mood to put on our best outfit, prep and drive to an event hoping for an opportunity. Using LinkedIn cuts down the time you would use to get dressed, drive then engage after the host or guest speaker makes a presentation at a networking meeting. You might say right now, live events matter. Yes, they do. This...

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Facebook Groups Again Showing Proven Benefits
November 25, 2017
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| Social Media Marketing
Facebook logo, Facebook groups

Online marketers now expect Facebook changes and they are at it again with Facebook groups. Entrepreneurs are using their Facebook groups as one of the benefits they offer with programs. Some companies are performing the beta testing messenger in their groups for customer care.   What?!! Yes.   Facebook Groups for Webinars and Support A lot of companies use Twitter for customer support, and now Facebook is developing a process to offer this service. Facebook wants people to stay on their platform all the time so, they are giving more reach to people that use: Facebook Live Post Directly on their platform People that share post directly on the platform But, I am finding entrepreneurs ways of using Facebook’s platform brilliant. [bctt tweet="Coaches, consultants, and entrepreneurs are using Facebook’s platform as a benefit in their programs."] Following purchasing or subscribing...

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