Having a Twitter marketing strategy is an example of why you don’t have to be everywhere to get results with online marketing. All the social networks have their niche, and Twitter’s social media marketing strategy specialty is being the platform of current events.

Bloggers, specifically entertainment and political blog writers, create commentary based on what’s happening now. So, if your industry is regularly in the news, Twitter is a great place to syndicate your content first.

[bctt tweet=”The best platform to participate in trending topics is Twitter.”]

Twitter Marketing Strategy

In addition to adding Twitter in your marketing strategy for real-time conversations, it’s also the platform to repurpose your content. Facebook frowns on using third-party scheduling tools, and URLs are not clickable in Instagram (IG) captions.

However, you can use scheduling tools like Hootsuite and TweetDeck to schedule your posts for Twitter. Tweets are known to have a lifespan of up to 20 minutes. So, the audience that sees your tweet at 10:00 am is different than the person that will see it at 6:00 pm.

For bloggers, Twitter is a VERY useful platform because you can get more referral traffic back to your website. This means more clicks on your links in your articles. It’s significant because building traffic is one of the first goals for having a website that is working for you.

Twitter Trending Topics Helps You Get Found Online

Lastly, including Twitter in your marketing strategy means that you can focus on the external. Whereas selfies on IG and Facebook album photos perform well for drawing organic traffic, Twitter hosts the conversations of what is going on in the world, industry, or your community.

Introverts can shine on this network. Starting a conversation on a hot topic using hashtags correctly will help expand your reach. Twitter, like all social platforms, rewards engagement. The more people that reply to your tweet, the faster you get found online.

See, this is why I say it does not matter your personality, there is a platform that is right for you, to make money online.

You don’t have to feel overwhelmed by using social media marketing. You do have to know which platform will get you in front of your audience and what strategies create engagement.

To learn more about using Twitter marketing strategy to attract more followers that will turn into customers, go here for the How to Reach New Customers Online eBook.