Beginning business owners can get better results using basic marketing personalization strategies. Online marketing’s primary job is to help your product and service get seen despite the crowd. Marketing personalization helps you serve customers excellently by using your analytics. Even using your social media and Google analytics helps to improve content so you know where to post online.
So, this weekend, I was planning out my marketing content for the month, I noticed some of my affiliates are only posting on specific platforms regularly.
Marketing Personalization Examples
- Samcart posts regularly in their Facebook group. Although the eCommerce app has profiles on Twitter, Instagram, and Facebook, they are most active in their Facebook group with their users. Samcart focuses on creating features that help its customers achieve sales goals, so they focus their social media activities where their customers are online engaging. In addition to their Facebook group, they do run Facebook and Instagram ads.
- Instagram has a lot of product developers on its platform. You have skincare professionals giving tips to achieve clear glowing skin. However, you do not see them actively using LinkedIn.
- Bluehost uses their social media for real-time customer service inquiries. They also post on Twitter to keep customers informed about unexpected issues and new offerings. (These are Samcart and Bluehost affiliate links.)
Value of Personalized Content
Today’s marketing efforts need to quickly convince customers the product/service can resolve their issue or provide the desired experience. Your content now needs to be engaging and useful to capture and hold the attention of qualified prospects.
The way to get better results now is through online marketing personalization. Pay attention to the link clicks and comments of your contacts. Engagement on your post, means you have tapped into the customer’s interest or struggle. Reading your analytics weekly shows you which original content to produce. To clarify, marketing personalization helps you make sales.
Let’s do things differently this year. Firstly, designate a primary platform for your content and at the most use two social networks. Secondly, use analytics to find people that are like-minded or want what you offer then engage with them.
To sum up what I am saying, release overwhelm trying to be everywhere online. Likewise, stop following the online marketing strategies of ten years ago. Customize your online marketing activities in a way that will get you found online.
For help knowing what platforms to use based on your industry, audience, and personality, go here for the How to Reach New Customers Online eBook.